Online Panel session: Bridging the Gap Between Broadcast and Streaming Tech
16:00-17:00 CET
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As traditional broadcasters and content companies test the waters of deeper investments in streaming, from on-demand OTT to FAST, crossing the channel that separates the two worlds means acclimating to new tech and different workflows as well as different culture and business approaches. What can the Digital Natives of the OTT world teach broadcasters about making the transition, from monetization issues to digital rights management, balancing longtail and fat tail content strategies, and regionalization/localization of content in the streaming world? And how can they manage the cannibalization of their revenue streams as they add new ones leveraging some of the same content? This panel of OTT experts—some of whom have made the jump and lived to tell the tale—discusses the top challenges that broadcast-rooted content companies face today when moving to OTT.
Moderator:
Rob Dillon, Head of Digital Product, Straight Arrow News
Speakers:
Ben Ratner, Director of News Technology, Boston 25 News
Corey Smith, Senior Director, Advanced Production Technology, CBS Sports Digital, Paramount
Michael Nagle, GM of Streaming, Gannett/USA Today
Eric Bergner, Partner, Manatt Digital and Technology Transactions, Manatt, Phelps & Phillips
Johan Bolin, Chief Business Officer, Media & Broadcast, Agile Content
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MPEG-2 Transport Streams (TS) have been an omnipresent multiplexing technology for broadcast media transport and storage for decades. With the rapid transition to IP-based workflows, the basic conditions on which the design of MPEG-2 TS was based have fundamentally changed, and the technical limitations are becoming unmanageable. The Elastic Frame Protocol (EFP) is an open-source specification and implementation of a multiplexing protocol to replace MPEG-2 TS. Mikael Wånggren, Innovation Product Owner at Agile Content, will discuss the challenges and impacts of these protocols in the area of broadcast media transport.
Some key questions to be addressed:
Why is the multiplexing protocol important?
Why was an alternative protocol needed, and what are the key areas of improvement?
How can introducing a new multiplexing protocol benefit the media and broadcast industry?
Speaker: Mikael Wånggren
Innovation Product Owner, Agile Content
Johan has 20 years of experience from various management and executive positions in the Telecom and Media industry. He has worked with both fixed, mobile, and TV products both on the vendor (Ericsson, Edgeware) and operator (Tele2) side. With a passion for technology, Johan has a wide and deep experience spanning from Ericsson Research on subjects such as virtual and augmented reality, advanced video coding, and mobile technology as well as from managing the technology shifts from the product and content perspective on the operator side in both fixed, mobile and TV products.